VIDEO WATCH: The Knife “Heartbeats”
If “Heartbeats” sounds familiar its because the first Sony Bravia commercial features a cover version of the song by Jose Gonzales. What does it mean that both the Bravia commercial and this music video are amazing?! Is the imagery of the two videos secondary to the magic of Swedish Electro Pop? Is the greatness of both attributable simply to the greatness of The Knife?
Two things strike me about this video. The first is how effective it is to simple roll the camera on something charming. I could watch those kids slalom down that hill all day (reminds me of the 1966 surfing documentary The Endless Summer). Second is the delightfully unexpected animated bird.