Hallam Foe Marketing Discussion with Hugh McLeod and Director Dave Mackenzie
Hugh Mcleod of Gapingvoid.com is posting his email exchange with Scottish director Dave Mackenzie about the marketing of his upcoming feature film Hallam Foe.
Dave asks:
So, we don’t have big budget hi-con studio material and we don’t have hip lo-fi hi-con from the myspace crowd, we have a rather special classy little teen movie that can’t be easily classified. So what do we have to offer in terms of marketing that is going to get us our must-see tag?
I get the impression that Hugh doesn’t really know yet but that he’s working on it.
Link: word of mouth is not created, word of mouth is co-created
August 27th, 2006 at 11:25 pm
And I won’t know, until I know what REAL, ticket-paying, cinema goers think… Then again, neither will anybody else