Deal partners Paramount and Technorati
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Paramount Classics has made a deal with Blog tracking and search engine site Technorati to promote their upcoming films. The first film to benifit from the deal is Al Gore’s new global warming doc An Inconvient Truth.
Here’s a link to the official press release and here is a link to a blog post with more details.
“Paramount Classics is changing the way movies are marketed — by joining the market’s conversation and providing a central place for fans’ and bloggers’ voices to be found, thus deepening their relationship with this community,” said Peter Hirshberg, Chairman and Chief Marketing Officer of Technorati.
Basically Technorati puts up a page on a films official website with up to the moment blog posts about the film. In the case of An Inconvienent Truth, any blogosphere discussion about the movie or global warming is featured on the web page.
This is a brilliant idea and one of the first instances where a movie studio has really realized how to use blogs to leverage their movies. Here is the An Inconvienent Truths Technorati page.